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business3h ago

Sony is handing control of its Bravia TV business to China's TCL

Engadget.com and 6 more

Sony is handing control of its Bravia TV business to China's TCL

Open in Engadget.com

Highlights

The JV will operate globally, handling the full process from product development and design to manufacturing, sales, logistics, and customer service for products including televisions and home audio equipment.
The joint venture will carry the 1998 Sony and 1998 Bravia branding, preserving heritage while switching to the new structure.
"Sony" and "Bravia" branding will be licensed to the JV, while TCL handles manufacturing and global scale to leverage combined strengths.

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References

Sony’s TV business is being taken over by TCL

Theverge.com

Sony’s TV business is being taken over by TCL

TCL is taking over Sony's TV and home cinema business in unexpected joint venture announcement

Whathifi.com

TCL is taking over Sony's TV and home cinema business in unexpected joint venture announcement

Sony just handed its TV business to TCL — here’s what it means for you

Tomsguide.com

Sony just handed its TV business to TCL — here’s what it means for you

Sony and TCL Are Teaming Up to Make TVs

Cnet.com

This might be biggest TV news of the year — Sony and TCL are planning a new joint company to handle Sony's TV business 'from product development and design to manufacturing'

Techradar.com

This might be biggest TV news of the year — Sony and TCL are planning a new joint company to handle Sony's TV business 'from product development and design to manufacturing'

Sony is selling its TV and home entertainment division to one of the biggest Chinese consumer electronics company in the US - The Times of India

Timesofindia.indiatimes.com

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Your Followed Topics

Sony is handing control of its Bravia TV business to China's TCL

Virality Score Timeline

References

Sony’s TV business is being taken over by TCL

TCL is taking over Sony's TV and home cinema business in unexpected joint venture announcement

Sony just handed its TV business to TCL — here’s what it means for you

Sony and TCL Are Teaming Up to Make TVs

This might be biggest TV news of the year — Sony and TCL are planning a new joint company to handle Sony's TV business 'from product development and design to manufacturing'

Sony is selling its TV and home entertainment division to one of the biggest Chinese consumer electronics company in the US - The Times of India

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Rob Hirst, Midnight Oil drummer and founding member, dies aged 70

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Trump Posts Private Message From French President Macron to Truth Social: ‘I Do Not Understand What You Are Doing’

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David Beckham breaks silence after Brooklyn’s bombshell post - latest

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Huge 100 car pile-up leaves drivers stranded and busy road in chaos

Brooklyn Beckham Says ‘I Do Not Want to Reconcile’ With Parents David and Victoria in Lengthy Statement About Family Feud: ‘I Have Been Controlled’ for ‘Most of My Life’

Explore Your Interests

Explore Your Interests