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Sony is handing control of its Bravia TV business to China's TCL
Engadget.com and 7 more
- A new global joint venture will take over Sony’s home entertainment business, with TCL holding a controlling 51% stake and Sony retaining 49%, signaling a major shift in who leads TV development, manufacturing, and distribution.
- Operations are planned to begin after regulatory approvals, with activities expected to start in April 2027, setting a clear timeline for the handover of the TV business.
- Sony will contribute its picture processing, audio technology, and brand power, while TCL brings mass display manufacturing, supply chain efficiency, and cost advantages to the JV.
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