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Sony is handing control of its Bravia TV business to China's TCL
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business5h ago

Sony is handing control of its Bravia TV business to China's TCL

https://www.engadget.com/home/home-theater/sony-is-handing-control-of-its-bravia-tv-business-to-chinas-tcl-120957252.htmlhttps://www.theverge.com/news/864263/sony-tcl-tv-business-partnership-takeover-announcementhttps://www.whathifi.com/tv-home-cinema/televisions/sony-is-selling-its-home-entertainment-business-to-tcl-but-what-does-this-mean-for-future-bravia-tvs
Engadget.com and 7 more
  • A new global joint venture will take over Sony’s home entertainment business, with TCL holding a controlling 51% stake and Sony retaining 49%, signaling a major shift in who leads TV development, manufacturing, and distribution.
  • Operations are planned to begin after regulatory approvals, with activities expected to start in April 2027, setting a clear timeline for the handover of the TV business.
  • Sony will contribute its picture processing, audio technology, and brand power, while TCL brings mass display manufacturing, supply chain efficiency, and cost advantages to the JV.
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