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entertainment4h ago
Madonna, Shakira and BTS to Co-Headline FIFA World Cup Final Halftime Show
Variety.com and 13 more
- The seven-member boy band will take the stage alongside Madonna and Shakira at the World Cup Final, marking a historic first for a halftime show.
- Shakira’s involvement aligns with the World Cup’s broader music strategy, reinforcing her ongoing role with the 2026 event and its songs.
- Hybe’s stock rose as BTS’s World Cup involvement signals new revenue opportunities and investor optimism for the group’s global reach.
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