#1 out of 5624.17%
technology13h ago
Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo
Variety.com and 4 more
- Xbox positions as a multi-device ecosystem with live service depth measured against Roblox, Fortnite, and PC gaming growth.
- Sharma notes a focus on a 16-point plan to restore durable growth with strict cost discipline across Xbox.
- Daily active players become the new north star, guiding Xbox across platforms and monetization decisions.
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