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technology1d ago
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
Yahoo.com and 3 more
- Apple hires Lilian Rincon, a former Google Shopping and Assistant leader, as vice president of product marketing for AI, signaling a shift to stronger AI-driven branding.
- Rincon will oversee core AI platforms at Apple, tying Google Shopping and Google Assistant pedigree to consumer-facing AI experiences.
- Apple aims to upgrade Siri this year with technology from Alphabet's Gemini, as Rincon leads AI marketing around the update.
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