#1 out of 6650.00%
technology1d ago
Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo
Variety.com and 8 more
- The plan centers on a cross-device Xbox ecosystem, with a focus on hardware, software, and services to serve players everywhere.
- Microsoft Gaming shifts to Xbox branding, signaling a broader strategy for marketing and releasing games across platforms.
- Open tools and a platform-centric approach will help independent developers and studios reach a global audience and grow their games over time.
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