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technology1d ago
Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo
Variety.com and 8 more
- Xbox weighs data-driven calls on exclusives to balance affordability with platform quality, aiming for right decisions over fastest ones.
- Xbox aims for more flexible pricing on hardware and services to broaden access, underscoring affordability as a core objective.
- New Xbox leadership signals ongoing reevaluation of exclusives, using long-term impact and performance metrics rather than immediate wins.
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