#1 out of 369125.74%
technology1d ago
Apple is going high-end with new ‘Ultra’ products next
Theverge.com and 4 more
- Gurman points to an Ultra lineup that could include a touchscreen MacBook, iPhone Fold, and AirPods Ultra as a new premium tier.
- The Ultra line may carry premium prices, with the iPhone Fold potentially starting around $2,000 and other devices priced at a similar high end.
- The Ultra strategy could extend to watches, chips, and other accessories, expanding beyond laptops into a cohesive premium ecosystem.
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