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#1
Sony is handing control of its Bravia TV business to China's TCL
#1 out of 2209.6K est. views3.86%
business5h ago

Sony is handing control of its Bravia TV business to China's TCL

https://www.engadget.com/home/home-theater/sony-is-handing-control-of-its-bravia-tv-business-to-chinas-tcl-120957252.htmlhttps://www.theverge.com/news/864263/sony-tcl-tv-business-partnership-takeover-announcementhttps://www.whathifi.com/tv-home-cinema/televisions/sony-is-selling-its-home-entertainment-business-to-tcl-but-what-does-this-mean-for-future-bravia-tvs
Engadget.com and 7 more
  • A new global joint venture will take over Sony’s home entertainment business, with TCL holding a controlling 51% stake and Sony retaining 49%, signaling a major shift in who leads TV development, manufacturing, and distribution.
  • Operations are planned to begin after regulatory approvals, with activities expected to start in April 2027, setting a clear timeline for the handover of the TV business.
  • Sony will contribute its picture processing, audio technology, and brand power, while TCL brings mass display manufacturing, supply chain efficiency, and cost advantages to the JV.
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#2
‘From black–and–white to color. From flat 2D to GF3D’ — I saw 2 new glasses-free 3D TVs that promise to bring the tech back, and I think it could actually work
#2 out of 2

‘From black–and–white to color. From flat 2D to GF3D’ — I saw 2 new glasses-free 3D TVs that promise to bring the tech back, and I think it could actually work

  • Latest CES demonstrations show two glasses-free 3D TV concepts using plenoptic light-field tech from Visual Semiconductor and TCL.
  • Plenoptic displays aim to remove the need for glasses by recreating light direction to trigger 3D perception.
  • GF3D uses micro lens or backlight approaches to scatter light for multi-directional viewing.
  • TCL's 8K 65-inch prototype also demonstrates glasses-free 3D with comparable depth and brightness.
  • The glasses-free 3D effect remains strong at certain viewing distances and angles, with graceful degradation when moved off-axis.
  • Industry timing is uncertain; the author doubts a broad return of 3D TVs despite CES demos.
  • GF3D aims to emulate light-field effect from 2D content to create 3D perception.
  • Visual Semiconductor emphasizes GF3D as a major development for home viewing.
  • The report highlights that real-world brightness and content availability will influence adoption.
  • Demos suggest potential for multi-viewer support beyond a single sweet spot.
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