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business3h ago

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry's Largest Dealer Network

https://www.prnewswire.com/news-releases/cox-automotive-to-acquire-fullpath-bringing-ai-native-data-and-marketing-infrastructure-to-the-industrys-largest-dealer-network-302750703.htmlhttps://www.autonews.com/retail/an-cox-automotive-acquires-ai-company-fullpath-0423/https://www.coxautoinc.com/insights/cox-automotive-to-acquire-fullpath-bringing-ai-native-data-and-marketing-infrastructure-to-the-industrys-largest-dealer-network/
Prnewswire.com and 4 more
Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry's Largest Dealer Network Open in Prnewswire.com
Highlights
  • Cox Automotive signs a definitive agreement to acquire 100% of Fullpath, expanding AI-native data and marketing infrastructure across the dealer network.
  • Fullpath's platform unifies CRM and DMS histories into a single, actionable profile, enabling AI-driven campaigns with heightened personalization at scale.
  • The acquisition accelerates the industry's shift from manual marketing to always-on, data-driven retailing for automotive dealers.

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References

Cox Automotive buys AI vendor Fullpath, fills product gaps

https://www.autonews.com/retail/an-cox-automotive-acquires-ai-company-fullpath-0423/Autonews.com
Cox Automotive buys AI vendor Fullpath, fills product gaps

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry's Largest Dealer Network - Cox Automotive Inc.

https://www.coxautoinc.com/insights/cox-automotive-to-acquire-fullpath-bringing-ai-native-data-and-marketing-infrastructure-to-the-industrys-largest-dealer-network/Coxautoinc.com
Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry's Largest Dealer Network - Cox Automotive Inc.

Cox Automotive to acquire data-cleansing CDP Fullpath

https://news.dealershipguy.com/p/cox-automotive-to-acquire-data-cleansing-cdp-fullpath-2026-04-23News.dealershipguy.com
Cox Automotive to acquire data-cleansing CDP Fullpath

Cox Automotive acquires Israeli startup Fullpath for hundreds of millions in AI push | CTech

https://www.calcalistech.com/ctechnews/article/h1pvatdtwlCalcalistech.com
Cox Automotive acquires Israeli startup Fullpath for hundreds of millions in AI push | CTech

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