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Top 2 fullpath News Today

#1
Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry's Largest Dealer Network
#1 out of 20.00%
business5h ago

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry's Largest Dealer Network

https://www.prnewswire.com/news-releases/cox-automotive-to-acquire-fullpath-bringing-ai-native-data-and-marketing-infrastructure-to-the-industrys-largest-dealer-network-302750703.htmlhttps://www.autonews.com/retail/an-cox-automotive-acquires-ai-company-fullpath-0423/https://www.coxautoinc.com/insights/cox-automotive-to-acquire-fullpath-bringing-ai-native-data-and-marketing-infrastructure-to-the-industrys-largest-dealer-network/
Prnewswire.com and 4 more
  • Cox Automotive signs a definitive agreement to acquire 100% of Fullpath, expanding AI-native data and marketing infrastructure across the dealer network.
  • Fullpath's platform unifies CRM and DMS histories into a single, actionable profile, enabling AI-driven campaigns with heightened personalization at scale.
  • The acquisition accelerates the industry's shift from manual marketing to always-on, data-driven retailing for automotive dealers.
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#2
Cox Automotive to acquire Fullpath to expand AI-driven marketing, data capabilities
#2 out of 2
business3h ago

Cox Automotive to acquire Fullpath to expand AI-driven marketing, data capabilities

https://www.cbtnews.com/cox-automotive-acquires-fullpath/
Cbtnews.com
  • Cox Automotive plans to acquire Fullpath to enhance its AI-driven marketing and data capabilities across its dealer network.
  • The integration will unify Fullpath’s AI-native data tools with Cox’s existing ecosystem for smarter, faster outreach.
  • Deal aims to improve dealer performance, customer insights, and marketing ROI via centralized data.
  • Industry context suggests AI platforms will become central to dealership marketing and engagement strategies.
  • The pact is contingent on customary closing conditions before the deal finalizes.
  • Fullpath specializes in AI-powered customer data platforms, marketing automation, and predictive analytics for automotive retailers.
  • The acquisition supports Cox’s broader strategy to invest in AI and data infrastructure for retail performance.
  • Fullpath helps dealerships unify fragmented data sources and activate insights in real time across marketing channels.
  • The move could lead to a more consolidated, AI-enabled marketing stack within Cox’s connected retail platform.
  • CEO Steve Rowley underscored that this agreement supercharges data and AI advantages for dealers.
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