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sports1h ago

Warriors’ Steph Curry signs 10-year shoe deal with Li-Ning to take Curry Brand global

https://nypost.com/2026/06/01/sports/warriors-steph-curry-signs-10-year-shoe-deal-with-li-ning/https://www.si.com/fannation/sneakers/news/stephen-curry-signs-10-year-sneaker-deal-with-li-ninghttps://bleacherreport.com/articles/25432833-warriors-steph-curry-announces-shoe-contract-li-ning-video-after-2025-under-armour-exit
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Warriors’ Steph Curry signs 10-year shoe deal with Li-Ning to take Curry Brand global Open in Nypost.com
Highlights
  • Stephen Curry signs a 10-year sneaker deal with Li-Ning to expand Curry Brand globally, starting in basketball and growing into golf and lifestyle.
  • Curry Brand goes independent after 13 years with Under Armour, with Curry outlining aggressive growth and a future focused on expansion.
  • The deal enables Curry to sign athletes under his brand and introduce a full golf line as part of the expansion.

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References

Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning

https://www.si.com/fannation/sneakers/news/stephen-curry-signs-10-year-sneaker-deal-with-li-ningSi.com
Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning

Warriors' Steph Curry Announces Shoe Contract with Li-Ning in Video After 2025 Under Armour Exit

https://bleacherreport.com/articles/25432833-warriors-steph-curry-announces-shoe-contract-li-ning-video-after-2025-under-armour-exitBleacherreport.com
Warriors' Steph Curry Announces Shoe Contract with Li-Ning in Video After 2025 Under Armour Exit

Steph Curry signs sneaker deal with Li-Ning after long Under Armour stint

https://www.nytimes.com/athletic/7325329/2026/06/01/stephen-curry-shoe-deal-li-ning/Nytimes.com
Steph Curry signs sneaker deal with Li-Ning after long Under Armour stint

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