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sports2h ago
Warriors’ Steph Curry signs 10-year shoe deal with Li-Ning to take Curry Brand global
Nypost.com and 5 more
- Curry Brand moves beyond Under Armour as Li-Ning signs a 10-year deal, expanding global reach into golf and lifestyle.
- Li-Ning's marquee signing signals a broader shift, with Chinese brands gaining influence in NBA sponsorships.
- Economic incentives from Chinese brands deepen the NBA's financial ties as more players align with Li-Ning and others.
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