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Warriors’ Steph Curry signs 10-year shoe deal with Li-Ning to take Curry Brand global
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sports2h ago

Warriors’ Steph Curry signs 10-year shoe deal with Li-Ning to take Curry Brand global

https://nypost.com/2026/06/01/sports/warriors-steph-curry-signs-10-year-shoe-deal-with-li-ning/https://www.si.com/fannation/sneakers/news/stephen-curry-signs-10-year-sneaker-deal-with-li-ninghttps://bleacherreport.com/articles/25432833-warriors-steph-curry-announces-shoe-contract-li-ning-video-after-2025-under-armour-exit
Nypost.com and 5 more
  • Curry Brand moves beyond Under Armour as Li-Ning signs a 10-year deal, expanding global reach into golf and lifestyle.
  • Li-Ning's marquee signing signals a broader shift, with Chinese brands gaining influence in NBA sponsorships.
  • Economic incentives from Chinese brands deepen the NBA's financial ties as more players align with Li-Ning and others.
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