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technology8h ago

Apple hires ex-Google executive to head AI marketing amid push to improve Siri

https://www.yahoo.com/news/articles/apple-hires-ex-google-executive-174159936.htmlhttps://9to5mac.com/2026/03/27/apple-hires-veteran-google-vp-to-lead-ai-product-marketing/https://ca.finance.yahoo.com/news/apple-hires-ex-google-executive-174159936.html
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Highlights
  • Apple hires Lilian Rincon, a former Google Shopping and Assistant leader, as vice president of product marketing for AI, signaling a shift to stronger AI-driven branding.
  • Rincon will oversee core AI platforms at Apple, tying Google Shopping and Google Assistant pedigree to consumer-facing AI experiences.
  • Apple aims to upgrade Siri this year with technology from Alphabet's Gemini, as Rincon leads AI marketing around the update.

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References

Apple hires veteran Google VP to lead AI product marketing - 9to5Mac

https://9to5mac.com/2026/03/27/apple-hires-veteran-google-vp-to-lead-ai-product-marketing/9to5mac.com
Apple hires veteran Google VP to lead AI product marketing - 9to5Mac

Apple hires ex-Google executive to head AI marketing amid push to improve Siri

https://ca.finance.yahoo.com/news/apple-hires-ex-google-executive-174159936.htmlCa.finance.yahoo.com

Apple Brings On Google Shopping VP to Lead AI Marketing Push

https://www.macrumors.com/2026/03/27/apple-hires-google-exec-for-ai-marketing/Macrumors.com
Apple Brings On Google Shopping VP to Lead AI Marketing Push

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