8legs: Greg joswiak

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Apple hires Lilian Rincon, a former Google Shopping and Assistant leader, as vice president of product marketing for AI, signaling a shift to stronger AI-driven branding.
Rincon will oversee core AI platforms at Apple, tying Google Shopping and Google Assistant pedigree to consumer-facing AI experiences.
Apple aims to upgrade Siri this year with technology from Alphabet's Gemini, as Rincon leads AI marketing around the update.

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Apple executives stress the iPhone’s enduring role even as AI reshapes tech and future devices.
"We were doing AI before we called it AI!" says Greg Joswiak about Apple’s early AI work.
John Ternus argues Apple will benefit from AI even if it doesn’t lead in it.
Cook says Apple’s core values and people will keep the company successful for the next 50 years.
The interview is part of Steven Levy’s Backchannel newsletter discussing AI’s trajectory.
Apple’s executives see AI as complementing, not replacing, the iPhone-centric ecosystem.
The article notes Apple’s potential AI-hosting devices could emerge, alongside the iPhone.
Joswiak predicts the iPhone will hold a central role across future AI-enabled products.
The piece underscores Apple’s cautious stance on future road maps while prioritizing AI integration.

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