8legs: Burger king

#2 out of 2

Customers complained. So Burger King updated its Whopper | CNN Business

Cnn.com and 2 more

Burger King is giving the Whopper a premium refresh for the first time in about a decade, with upgraded bun, fresh toppings, and a new box to protect presentation.
The update follows customer complaints, with BK emphasizing that it is elevating the core menu rather than reinventing the Whopper itself.
Packaging changes include a higher-quality, less-squashing presentation to maintain the sandwich’s look from kitchen to guest.
Customer feedback calls and text lines have become a formal channel for guests to influence menu improvements.
The Whopper will continue to use beef with no artificial colors, flavors, or preservatives, preserving core quality while upgrading other elements.
A premium bun, upgraded mayo, and better packaging are positioned to deliver a higher-quality Whopper experience from first bite to last.
The changes are part of a broader initiative to strengthen operations and modernize BK restaurants for a more consistent system-wide experience.
Pricing details and exact rollout timing remain under wraps for now as BK tests the premium upgrades across select markets.
The broader narrative remains that Burger King wants sharper flavor while preserving the familiar Whopper experience, aligning with a refreshed core menu strategy.

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