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Amazon's Ring cancels Flock partnership amid Super Bowl ad backlash

https://www.cnbc.com/2026/02/12/amazons-ring-cancels-flock-partnership-amid-super-bowl-ad-backlash.htmlhttps://www.theverge.com/news/878447/ring-flock-partnership-canceledhttps://www.nbcnews.com/news/us-news/amazon-no-longer-working-police-tech-flock-safety-super-bowl-ad-rcna258855
Cnbc.com and 4 more
Amazon's Ring cancels Flock partnership amid Super Bowl ad backlash Open in Cnbc.com
Highlights
  • Amazon's Ring terminated its partnership with Flock Safety, canceling the collaboration amid privacy concerns and backlash over a Super Bowl ad.
  • Critics cited a Super Bowl ad touting an AI 'Search Party' feature as fueling surveillance, contributing to the cancellation decision.
  • Ring and Flock described the cancellation as a mutual decision, framing it as a shared stance to end the partnership.

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References

Ring cancels its partnership with Flock Safety after surveillance backlash

Ring cancels its partnership with Flock Safety after surveillance backlash

Amazon no longer working with controversial police tech company after backlash over Ring doorbell Super Bowl ad

Amazon no longer working with controversial police tech company after backlash over Ring doorbell Super Bowl ad

Ring and Flock Safety cancel partnership amidst surveillance criticism

Ring and Flock Safety cancel partnership amidst surveillance criticism

Ring doorbell makes huge change after Super Bowl commercial was branded ‘dystopian’

Ring doorbell makes huge change after Super Bowl commercial was branded ‘dystopian’

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