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business19h ago

Netflix's ad ambitions grow as low-cost plan surges

https://www.latimes.com/entertainment-arts/business/story/2025-11-05/netflix-unveils-latest-milestone-in-ads-planhttps://variety.com/2025/tv/news/netflix-advertising-changes-monthly-active-viewers-not-users-1236569994/https://www.marketingweek.com/netflix-monthly-active-viewers-ads/
Latimes.com and 4 more
Netflix's ad ambitions grow as low-cost plan surges Open in Latimes.com
Highlights
  • Netflix defines monthly active viewers as viewers who watch ads for at least a minute, then scales by household size to estimate total people reached.
  • The MAV metric accounts for co-viewing by multiplying per-month viewers by average household size, signaling actual people watching rather than accounts.
  • Netflix aims for MAV to become an industry-wide standard, hoping to establish a universal ad-reach metric in streaming.

Virality Score Timeline

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References

Netflix, Seeking to Bolster Ad Reach, Changes Metric to Monthly Active Viewers, Versus Users

https://variety.com/2025/tv/news/netflix-advertising-changes-monthly-active-viewers-not-users-1236569994/Variety.com
Netflix, Seeking to Bolster Ad Reach, Changes Metric to Monthly Active Viewers, Versus Users

Netflix hits 190 million monthly ad viewers according to new metric

https://www.marketingweek.com/netflix-monthly-active-viewers-ads/Marketingweek.com
Netflix hits 190 million monthly ad viewers according to new metric

Netflix Switches To New Ad Tier Metric, Claiming 190 Million Monthly Active Viewers

https://deadline.com/2025/11/netflix-ads-1236606573/Deadline.com
Netflix Switches To New Ad Tier Metric, Claiming 190 Million Monthly Active Viewers

Netflix Claims 190 Million Ad-Tier Viewers Worldwide Under New Metric

https://www.hollywoodreporter.com/business/business-news/netflix-190-million-ad-tier-viewers-worldwide-1236418988/Hollywoodreporter.com
Netflix Claims 190 Million Ad-Tier Viewers Worldwide Under New Metric

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Top 884 Internet News Today

#1
Trump Pal Makes Up New FIFA Peace Prize After President‘s Nobel Snub
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sports20h ago

Trump Pal Makes Up New FIFA Peace Prize After President‘s Nobel Snub

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Thedailybeast.com and 7 more
  • FIFA announced the creation of a peace prize, to be awarded for the first time at the World Cup draw in Washington on Dec. 5.
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Vote 49
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#2
Google Maps navigation gets a powerful boost with Gemini
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technology22h ago

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Blog.google and 29 more
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#3
ICE agents detain teacher at Chicago daycare Rayito del Sol in North Center
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crime17h ago

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Cbsnews.com and 4 more
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#4
Cole Escola Writing Miss Piggy Movie; Jennifer Lawrence Says She is Producing With Emma Stone
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Broadwayworld.com and 15 more
  • Emma Stone and I are producing a Miss Piggy movie, and Cole Escola is writing it, signaling a high-profile Muppets project in early development.
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#5
Mets' 2026 MLB spring training schedule
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sports18h ago

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Sny.tv and 15 more
  • Rays release a 31-game spring schedule, with 14 contests in Port Charlotte as the team builds depth in Florida ahead of 2026.
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#6
Wandsworth manhunt latest: Search is on for two prisoners freed by mistake
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crime1d ago

Wandsworth manhunt latest: Search is on for two prisoners freed by mistake

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News.sky.com and 10 more
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Vote 49
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#7
Arizona Dad Who Left Toddler Daughter to Die in Hot Car Dies Before Sentencing
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crime18h ago

Arizona Dad Who Left Toddler Daughter to Die in Hot Car Dies Before Sentencing

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Tmz.com and 10 more
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Vote 32
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#8
Private sector added better-than-expected 42,000 jobs in October, ADP says
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business23h ago

Private sector added better-than-expected 42,000 jobs in October, ADP says

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Foxbusiness.com and 12 more
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Vote 31
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#9
Democratic state Sen. Ghazala Hashmi wins Virginia lieutenant governor’s race
#9 out of 8841.8M est. views0.00%
politics1d ago

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Pbs.org and 5 more
  • Ghazala Hashmi's projected win makes her the first Muslim woman elected to a statewide office in the United States, signaling a historic milestone in Virginia politics.
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Vote 32
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#10
Dylan Dreyer Opens up About Separation, Co-Parenting and How Her Boys Are 'Surrounded by Love'
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celebrities20h ago

Dylan Dreyer Opens up About Separation, Co-Parenting and How Her Boys Are 'Surrounded by Love'

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  • In a TODAY interview, they chose separate paths after 12 years of marriage, underscoring shared parenting as a priority.
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