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technology7h ago

Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo

https://variety.com/2026/digital/news/microsoft-gaming-changes-name-to-xbox-1236729080/https://www.gamesradar.com/platforms/xbox/microsoft-goes-back-to-xbox-and-ditches-microsoft-gaming-as-new-leaders-admit-players-are-frustrated-with-the-console-and-pricing-we-have-to-be-honest-about-where-we-are/https://www.theverge.com/tech/917657/microsoft-xbox-exclusive-games-windowing-comments-asha-sharma
Variety.com and 3 more
Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo Open in Variety.com
Highlights
  • Xbox will be built to be affordable, personal, and open, with flexible pricing to help players get started and keep playing.
  • The leadership aims to expand into China, emerging markets, and mobile-first audiences to fuel durable growth and broaden the player base.
  • Executives will reevaluate exclusivity and windowing, keeping options open while they learn the best path forward for games.

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References

Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are"

https://www.gamesradar.com/platforms/xbox/microsoft-goes-back-to-xbox-and-ditches-microsoft-gaming-as-new-leaders-admit-players-are-frustrated-with-the-console-and-pricing-we-have-to-be-honest-about-where-we-are/Gamesradar.com
Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are"

Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games

https://www.theverge.com/tech/917657/microsoft-xbox-exclusive-games-windowing-comments-asha-sharmaTheverge.com
Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games

New Xbox Mission Statement Promises Reevaluation of Exclusivity, Affordability, and More

https://www.ign.com/articles/exclusivity-affordability-third-party-partnerships-in-focus-as-new-xbox-leadership-vows-to-fix-the-fundamentalsIgn.com
New Xbox Mission Statement Promises Reevaluation of Exclusivity, Affordability, and More

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Top 939 Internet News Today

#1
Donald Trump reclassifies Marijuana
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politics13h ago

Donald Trump reclassifies Marijuana

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#2
Donald Trump has issued 'shoot to kill' order for Iranian boats after facing issues in Strait of Hormuz - Pulptastic
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politics13h ago

Donald Trump has issued 'shoot to kill' order for Iranian boats after facing issues in Strait of Hormuz - Pulptastic

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Sara Cox announced as Scott Mills’ replacement on BBC Radio 2 show
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entertainment13h ago

Sara Cox announced as Scott Mills’ replacement on BBC Radio 2 show

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crime9h ago

DOJ watchdog will review Epstein files release after improper redactions sparked ire

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#5
BBC axe flagship show Football Focus in shock move after over 50 years
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sports11h ago

BBC axe flagship show Football Focus in shock move after over 50 years

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#6
Assassin's Creed: Black Flag Resynced Ramps Up Edward Kenway's Caribbean Story, But Boots Its Previous Modern Day Sections and DLC Overboard
#6 out of 9390.00%
entertainment9h ago

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#7
Comcast Generates an Extra $2.2 Billion From Olympics, Super Bowl, but Sees Q1 Profit Slip
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business15h ago

Comcast Generates an Extra $2.2 Billion From Olympics, Super Bowl, but Sees Q1 Profit Slip

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#8
Law enforcement responding to 'active shooter' at Mall of Louisiana: Gov Landry
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crime7h ago

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#9
D4vd Had Tons of Child Pornography on His Phone, Prosecutors Claim
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#10
‘Kraken-like’ giant octopuses 100m years ago crunched bones of prey
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