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sports3h ago

Alpine confirms team rebrand ahead of F1 2027 season

https://www.planetf1.com/news/gucci-alpine-f1-title-sponsor-2027-confirmedhttps://bleacherreport.com/articles/25431310-gucci-alpine-f1-agree-150m-contract-title-sponsor-starting-2027-seasonhttps://www.tmz.com/2026/05/27/gucci-becomes-title-sponsor-for-alpine-f1-team/
Planetf1.com and 4 more
Alpine confirms team rebrand ahead of F1 2027 season Open in Planetf1.com
Highlights
  • Gucci will become Alpine's title sponsor from 2027, launching Gucci Racing as a premium platform at the heart of the collaboration.
  • Gucci becomes the first luxury fashion house to join an F1 team as title sponsor, signaling a crossover of luxury branding into the sport.
  • Alpine aims to maximize car real estate for Gucci, leveraging the brand's prestige to broaden its audience reach.

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References

Gucci, Alpine F1 Agree to $150M+ Contract As Title Sponsor Starting With 2027 Season

https://bleacherreport.com/articles/25431310-gucci-alpine-f1-agree-150m-contract-title-sponsor-starting-2027-seasonBleacherreport.com
Gucci, Alpine F1 Agree to $150M+ Contract As Title Sponsor Starting With 2027 Season

Gucci Joins F1 As Alpine Title Sponsor

https://www.tmz.com/2026/05/27/gucci-becomes-title-sponsor-for-alpine-f1-team/Tmz.com
Gucci Joins F1 As Alpine Title Sponsor

Gucci becomes title partner of Alpine F1 team for 2027

https://www.motorsport.com/f1/news/gucci-becomes-title-partner-of-alpine-f1-team-for-2027/10824620/Motorsport.com
Gucci becomes title partner of Alpine F1 team for 2027

Gucci to become Alpine title sponsor from 2027 season

https://www.nytimes.com/athletic/7312303/2026/05/27/alpine-gucci-title-sponsor-livery-f1/Nytimes.com
Gucci to become Alpine title sponsor from 2027 season

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#1
NFL star Josh Jacobs arrested on five charges including strangulation and suffocation as police speak out - Pulptastic
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crime17h ago

NFL star Josh Jacobs arrested on five charges including strangulation and suffocation as police speak out - Pulptastic

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#9
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