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Google will punish sites that hijack your back button

https://mashable.com/article/google-search-back-button-hijack-demoting-penaltyhttps://arstechnica.com/gadgets/2026/04/websites-that-hijack-your-back-button-must-stop-by-june-15-or-face-googles-wrath/https://9to5google.com/2026/04/13/google-search-back-button-hijacking/
Mashable.com and 6 more
Google will punish sites that hijack your back button Open in Mashable.com
Highlights
  • From June 15, 2026, sites that trap users with back button hijacking may be down-ranked or removed from Google Search results.
  • Back button hijacking interferes with the browser so the back button no longer takes users to the previous page, often keeping them on the site or showing unsolicited ads.
  • Google says back button hijacking breaks the expected user journey and fuels user frustration, pushing people away from unfamiliar sites.

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References

Google will begin punishing sites for back button hijacking in June

Google will begin punishing sites for back button hijacking in June

Google Search to classify ‘back button hijacking’ as spam

Google Search to classify ‘back button hijacking’ as spam

Google Is About to Punish Websites for That Annoying Browser Back Button Trick

Google Is About to Punish Websites for That Annoying Browser Back Button Trick

Google Search tackles sites that try to stop you from leaving when you hit the back button

Google Search tackles sites that try to stop you from leaving when you hit the back button

Google is cracking down on websites that block your browser’s back button.

Google is cracking down on websites that block your browser’s back button.

Back button hijacking to be penalised in Google crackdown

Back button hijacking to be penalised in Google crackdown

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