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business2d ago

BBC assigns £300m media planning and buying business

https://www.campaignlive.co.uk/article/bbc-assigns-300m-media-planning-buying-business/1930716
Campaignlive.co.uk
BBC assigns £300m media planning and buying business Open in Campaignlive.co.uk
Highlights
  • BBC secures a five- to seven-figure media planning and buying contract worth about £300 million.
  • The deal represents a significant upgrade in the BBC’s commercial strategy through a major agency partnership.
  • Campaign Live reports on the BBC’s £300 million media planning and buying business win.

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