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business18h ago

Amazon to Hike Fee for Prime Video Ad-Free Tier to $5 per Month in U.S., on Top of Prime Membership

https://variety.com/2026/streaming/news/amazon-prime-video-ultra-no-ads-price-increase-1236687124/https://www.cnet.com/tech/services-and-software/amazon-to-increase-the-price-of-ad-free-prime-video-streaming/https://www.tomsguide.com/entertainment/prime-video/amazon-prime-video-ad-free-tier-just-got-a-40-percent-price-hike-and-a-new-ultra-name
Variety.com and 6 more
Amazon to Hike Fee for Prime Video Ad-Free Tier to $5 per Month in U.S., on Top of Prime Membership Open in Variety.com
Highlights
  • Amazon hikes the ad-free Prime Video tier to $4.99 a month in the U.S., effective April 10, and renames it Prime Video Ultra.
  • As part of the price increase, Amazon rebrands the ad-free tier as Prime Video Ultra with more features like five-device streaming and 4K.
  • New Ultra features include five simultaneous streams, up to 100 downloads, and 4K streaming, a substantial upgrade from current limits.

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References

Amazon to Increase the Price of Ad-Free Prime Video Streaming

https://www.cnet.com/tech/services-and-software/amazon-to-increase-the-price-of-ad-free-prime-video-streaming/Cnet.com
Amazon to Increase the Price of Ad-Free Prime Video Streaming

Amazon Prime Video ad-free tier just got a 40% price hike — and a new ‘Ultra’ name

https://www.tomsguide.com/entertainment/prime-video/amazon-prime-video-ad-free-tier-just-got-a-40-percent-price-hike-and-a-new-ultra-nameTomsguide.com
Amazon Prime Video ad-free tier just got a 40% price hike — and a new ‘Ultra’ name

Amazon Prime Removing 4K Streaming Access, Locking Behind It New Extra Paywall

https://kotaku.com/amazon-prime-removing-4k-streaming-access-locking-behind-it-new-extra-paywall-2000678690Kotaku.com
Amazon Prime Removing 4K Streaming Access, Locking Behind It New Extra Paywall

Amazon to hike price of ad-free Prime Video tier by $2 a month

https://www.cnbc.com/2026/03/13/amazon-to-hike-price-of-ad-free-prime-video-tier-by-2-a-month.htmlCnbc.com
Amazon to hike price of ad-free Prime Video tier by $2 a month

Amazon Hikes Price and Rebrands Prime Video’s Ad-Free Tier

https://www.hollywoodreporter.com/business/digital/amazon-prime-video-price-hike-prime-video-ultra-1236530139/Hollywoodreporter.com
Amazon Hikes Price and Rebrands Prime Video’s Ad-Free Tier

Amazon Ups Price Of Ad-Free Prime Video, Tags "Ultra" Onto Brand Name

https://deadline.com/2026/03/amazon-raises-price-ad-free-prime-video-streaming-1236752798/Deadline.com
Amazon Ups Price Of Ad-Free Prime Video, Tags "Ultra" Onto Brand Name

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