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Don't trust 'GEO' to guard your brand's reputation in an agentic AI world, one insider warns | Fortune

https://fortune.com/2026/01/13/agentic-commerce-generative-engine-optimization-geo-unreliable-aivo-standard/https://finance.yahoo.com/news/agentic-commerce-gains-ground-companies-192118994.html
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Don't trust 'GEO' to guard your brand's reputation in an agentic AI world, one insider warns | Fortune Open in Fortune.com

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As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns

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