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shopping7h ago
Hollywood Attorney Laura Wasser Stars in Reformation's New 'Divorce Collection,'
- Reformation launches its 'Divorce Collection' featuring Laura Wasser, a leading Hollywood divorce attorney.
- The campaign shifts from the brand’s 'boyfriend' era to a sexier, independent narrative.
- 100% of net proceeds from a key sweatshirt support the Harriett Buhai Center for Family Law.
- Campaign photographer Zoey Grossman shot the campaign imagery.
- Wasser aims to destigmatize divorce and remind clients they aren’t tied to a single decision.
- The collection features sophisticated dresses and elevated separates alongside a logoed gray sweatshirt.
- Reformation positions the campaign as empowering, aligning fashion with personal independence.
- The collection invites consumers to shop Reformation’s entire 'Divorce Collection' online.
- The campaign integrates charity with fashion, blending style with social impact.
- The project underscores Reformation’s ongoing collaboration with romance-themed fashion while reimagining it.
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