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sports18h ago
Relief for Indian football fans as FIFA signs World Cup broadcast deal
- Zee Entertainment signs World Cup 2026 rights deal with FIFA to broadcast in India through 2034.
- FIFA reportedly sought about $100m for 2026 and 2030 before reducing the asking price to $60m.
- The agreement covers 39 FIFA events over eight years, including the 2027 Women’s World Cup.
- The deal comes as India’s sports broadcast market eyes digital monetization amid time-zone challenges for late broadcasts.
- Zee’s move follows the broader Indian market trend toward digital platforms for sports monetization.
- The agreement is effective through 2034 and includes rights to 39 FIFA events.
- Zee shares rose after the announcement, signaling positive market reception.
- The World Cup 2026 kicks off in June in the United States, Canada, and Mexico.
- Experts say the Indian market may prefer digital over traditional TV for major sports.
- The rights deal includes late-night matches in India due to time differences.
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