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Churchill Downs Announces Kentucky Derby® Style Guide Celebrating the Art of Derby Fashion
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Churchill Downs Announces Kentucky Derby® Style Guide Celebrating the Art of Derby Fashion

  • Churchill Downs released its third Kentucky Derby Style Guide to inspire race-day looks for the 152nd Derby.
  • Zanna Roberts Rassi returns as style guide editor for a third year, with Grayson Reynolds as the featured artist.
  • The lookbook features millinery and fashion partners including Formé Millinery, The Hat Girls and Christine A. Moore.
  • Derby fashion is framed as art that honors tradition while embracing contemporary trends.
  • The digital Style Guide encourages viewers to shop outfits online at selected retailers.
  • The 152nd Kentucky Derby is scheduled for May 2, 2026 at Churchill Downs in Louisville, Kentucky.
  • Chic Derby looks are designed to reflect the track’s pageantry and mint julep tradition.
  • Top fashion partners include Longines, vineyard vines, Radley London, and Brackish.
  • Churchill Downs invites global fans to view the digital Style Guide online.
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#2
Kentucky Derby Style Guide Celebrating Derby Fashion Unveiled
#2 out of 2

Kentucky Derby Style Guide Celebrating Derby Fashion Unveiled

  • Churchill Downs released its third Kentucky Derby Style Guide, with Zanna Roberts Rassi returning as guest editor.
  • Illustrations for the guide come from Grayson Reynolds, the official artist of the Derby.
  • The Style Guide includes designs from Formé Millinery, The Hat Girls, Christine A. Moore Millinery, and partners like Longines and Radley London.
  • The guide showcases outfits as a canvas for artistry and personal expression on Derby day.
  • Outfits from the guide can be shop-purchased online through select retailers.
  • The Style Guide ties Derby fashion to Churchill Downs’ Derby legacy through featured artists and partners.
  • The Lookbook is tied to Derby day aesthetics with maximalist fascinators and bold color stories.
  • Grayson Reynolds contributed Derby 152 illustrations to the guide.
  • The Style Guide is presented as a celebration of fashion, art, beauty, and expression at the Derby.
  • The piece notes the Derby’s broader fashion partnership network, including retailers and milliners.
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