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sports18h ago
McLaren CEO Zak Brown Still Gets FOMO About Racing Cars
- Brown outlines a decade of change at McLaren, moving from a struggling team to a revenue‑driven, fan‑focused operation.
- He cites sponsorship growth, from under $50 million to nearly $500 million, as a core driver of the revival.
- Brown credits Dell, Google, and other partners for funding upgrades in technology and operations.
- Fans are central to McLaren’s strategy, with a goal to be the most engaged sports team and a balanced, diverse audience.
- Brown highlights North America growth and diversification through programs that involve women in STEM and two female racing drivers.
- The interview covers Formula One’s paywall model and Apple’s exclusive broadcast approach as a potential accessibility challenge.
- The team’s car development is deeply data‑driven, with hundreds of sensors and AI aiding design and strategy.
- Brown discusses the balance between racing heritage and modern sustainability, including carbon fiber use and sustainable fuels.
- Brown says AI will continue to drive breakthroughs in car design, performance, and fan engagement.
- The interview notes McLaren’s aspiration to be a global, inclusive brand with strong leadership and culture.
- Brown reflects on the personal thrill of racing and the ongoing desire to drive a car, even if not in the current season.
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