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business1d ago
How Mytheresa CEO Francis Belin Got the Job
- Belin frames Mytheresa’s growth around relationships, not sheer scale or discounts.
- The CEO stresses a concise brand edit, focusing on the best 20 dresses from 250 brands.
- Technology aids personalization but won’t replace the human touch in clienteling.
- Belin highlights expansion in the US as a top market and ongoing European growth.
- Events and brand partnerships are used to deepen relationships with clients and brands.
- Mytheresa prioritizes effortless service and fast returns as a core differentiator.
- The brand avoids loyalty discounts, citing an economic model that values service and curation.
- Belin’s background at Christie’s informs his emphasis on relationship-building with brands and clients.
- The CEO plans selective, high-touch events like a pop-up in St. Moritz to scale brand experience.
- Belin notes Mytheresa’s growth requires discipline and a clear view of what customers want.
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