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sports1d ago
ESPN, Women’s National Football Conference Expand Rights Deal
- ESPN and the WNFC extend their rights deal for two years, expanding coverage and marketing collaboration.
- The IX Cup Championship Game will continue to air live on ESPN2 on a set date in Frisco, Texas.
- WNFC founder Odessa Jenkins says ESPN is the right partner to help grow the league’s audience.
- The WNFC has 16 teams and sponsorships from Dove, Ridell, and Adidas, boosting visibility.
- ESPN aims to leverage its broader portfolio, potentially including the NFL Network, to promote WNFC.
- ESPN plans to replace Sunday Night Baseball with ‘Women’s Sports Sundays’ later this year.
- ESPN Sports Programming VP Susie Piotrowski notes strong audience interest in new women’s sports programming.
- The WNFC features 16 U.S. teams with players highlighted, among them Leilani Caamal and Michelle Angel.
- ESPN plans to feature WNFC content as part of a broader push into women’s sports programming.
- The deal signals a broader strategy to grow professional women’s tackle football through ESPN’s distribution.
- The announcement came with multiple related stories and a broader media ecosystem context from Variety.
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