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shopping1d ago
Handbag designer Lenise Hewling realises lifelong dream with eLSH
- Hewling realises her lifelong dream by launching the eLSH 45 tote, a luxury handbag in five colours.
- The tote line features minimal seams and strong craftsmanship aimed at durability and aging well.
- Hewling sources full-grain leather from Europe, Brazil, and Mexico for durability and aging.
- The eLSH 45 tote is produced with attention to each seam and finish rather than mass production.
- Hewling envisions eLSH expanding to Saks, Nordstrom, and curated boutiques internationally.
- The designer plans regional expansion to Barbados and Jamaica as part of broader growth.
- The brand’s Instagram and Swell Boutique at the Four Seasons Palm Beach serve as current retail outlets.
- Hewling studied luxury retail and built networks at Saks Fifth Avenue before moving to Florida.
- Hewling aims for a personal customer experience and carefully chosen retail environments.
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