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celebrities1d ago
ZËIYT is the beauty brand inspired by Palestine’s sacred olive groves
- ZËIYT, a new beauty brand, sources olive oil from West Bank Palestinian farmers to honor heritage.
- Founder Gina Dirawi traveled to the West Bank to directly engage farmers and secure authentic olive oil.
- Olive trees in the West Bank are central to Palestinian culture and daily life, despite violence and harvest disruption.
- Dirawi named products after her grandmothers to honor the knowledge that shaped her understanding of the oil’s healing power.
- The brand frames olive oil as a symbol linking land, families, and Palestinian identity across generations.
- ZËIYT aims to elevate Palestinian farmers by sourcing directly from local groves rather than intermediaries.
- The line emphasizes healing and beauty through traditional practices rooted in Palestinian heritage.
- The brand situates olive oil as a cultural asset central to Palestinian poetry, music, and tradition.
- The article underscores ZËIYT as a contemporary example of Palestinian cultural preservation through craft.
- The initiative links fashion and beauty to real-world issues, including land rights and economic support for Palestinian families.
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