8legs: Watches of switzerland

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The Most Coveted Watches of 2026, According to a Retail Expert

Retailer David Hurley says most Rolex and Patek Philippe releases already drew strong interest before the show.
Rolex enamel-dial Daytona and the new Yacht-Master are the headliners, with other pieces under the radar.
Patek Philippe’s 50th anniversary Nautilus and a World Timer in yellow gold stand out as near-winners.
Tudor’s Monarch and ice-blue Royal are highlighted as strong, wearable releases.
The Cartier Roadster’s return is driven by strong American client demand.
Retailers place most yearly orders before Watches and Wonders based on brand performance.
US market remains the strongest, supporting continued growth in watches as a luxury category.
Retailers observe early, rapid client responses via texts and direct outreach during releases.
Watches and Wonders is described as the major annual moment for many brands and retailers.
The show helps retailers review new brands and see more complicated pieces for future orders.

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