8legs: Washington state university carson college of business

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Carson College of Business student consultants boost Washington hotels’ performance

Carson College of Business seniors partnered with The Hotel Group to review two Washington hotels’ operations this spring.
Top teams presented to executives, with TownePlace Suites Ellensburg earning the highest score in the pitch night.
Proposals included staffing changes, enhanced guest engagement, and improved digital marketing efforts.
The project is part of a long-running program pairing students with small businesses for free consulting and real-world learning.
The hotel partners highlighted practical, ROI-focused recommendations grounded in real-world data.
Executives anticipate adopting changes such as expanded cross-training and signage updates.
The initiative is part of WSU’s broader effort to connect students with real business challenges.
Hotel executives noted the class gave students practical communication and data-analysis skills.
The Professor and students emphasize applying classroom concepts to real-world challenges.
The collaboration could inform future partnerships with WSU students and local hotels.

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