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Chery executive: ‘New JV era’ begins as Freelander debuts, Chinese brands leap from exports to global ecosystem
- Chery reveals a new joint-venture era with the Freelander debut, signaling a shift to a global ecosystem beyond exports.
- Freelander is presented as an independent luxury NEV brand built from deep collaboration with Jaguar Land Rover.
- Chinese automakers aim to export not just cars but batteries, chips, and charging infrastructure as part of a broader ecosystem.
- Overseas factories and localised production are advancing to tailor products for specific markets.
- Technology leadership replaces price as the key competitive edge for global expansion.
- Chery plans collaboration with Huawei and CATL to integrate advanced systems in the Freelander project.
- Regulatory compliance and risk management are key considerations for global growth, Wang says.
- Chery emphasizes a broader ecosystem beyond vehicles, including energy and intelligent systems.
- Wang Lang, Chery’s vice general manager, spoke at the 2026 Intelligent Electric Vehicle Development Forum.
- The Freelander project signals a move toward global product tailoring and international branding.
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