#1 out of 2
business1d ago
Truth behind Walmart changing its name - after retail giant switched up its logo
- Walmart refreshed its logo in June, marking the first update in nearly two decades.
- Walmart also changed its legal name from Wal-Mart Stores Inc. to Walmart Inc. in December 2017.
- The name change took effect on February 1, 2018, aligning with the company’s broader strategy.
- CEO Doug McMillon explained the reason: to have a name consistent with how customers shop.
- Executives said the update was a 'refresh' rather than a full 'rebrand' of Walmart.
- The logo changes included a darker background and thicker lettering with a broader yellow spark.
- The change aimed to modernize Walmart and support its global stores and eCommerce growth.
- Some critics questioned the logo change as a near-identical update to the previous design.
- The Walmart name has existed since 1970, previously as Wal-Mart Stores Inc.
- The branding update included media coverage from Reuters and Getty as cited by the Sun.
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