8legs: Wall street journal

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Penn State Football's Value Grew Substantially Despite Disappointing Season

Penn State’s football program was valued at $1.411 billion in 2026, up 37% from 2025.
Texas claimed the top spot in 2026 valued at $2.197B, with several programs edging past Ohio State.
PSU benefited from broader college football trends like playoff expansion and revenue sharing.
Beaver Stadium renovation aims to boost future revenue opportunities for Penn State football.
Football remained the largest revenue driver, representing more than half of athletics revenue in 2023-24.
Matt Campbell was hired in 2025 to lead Penn State, signaling a shift in program direction.
The coaching change brought 50 new players, including 39 transfers, into the program.
Pat Kraft framed Campbell’s hire as ushering in a ‘new era’ for Penn State football.
The program aims to develop leaders and champions beyond the practice fields under the new coach.
Penn State remains a powerful brand with a large alumni network and a history of playoff appearances.

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