8legs: Walkers

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#1 out of 2

Walkers launches its biggest branding change in about 80 years, including a sun-inspired logo and a new hot honey flavour.
Experts suggest the logo may signal broader changes beyond the snack brand.
Zachary Estes notes the sun icon does not directly relate to crisps and could imply diversification.
Walkers confirms 2026 will bring big things for the brand, according to marketing director Wayne Newton.
Metro reports the branding change followed by a new product launch and potential strategic moves.
The article compares Walkers’ branding move to Starbucks and Dunkin’ changing logos to reflect product strategy.
The article notes Walkers’ old logo highlighted crisps, while the new design could enable broader offerings.
Wayne Newton emphasizes the year ahead as pivotal for Walkers’ evolution.
The Metro piece positions the logo refresh as a potential prelude to broader brand strategy.

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#2 out of 26.2K est. views

Walkers reveals its biggest rebrand in 80 years, including a modern sun-inspired logo.
The logo refresh centers on real ingredients and 100% Great British potatoes.
Walkers launches a new Hot Honey flavour on January 6 across six-packs.
The update expands the Flavours of the World line and plans future releases like Sticky Teriyaki and Masala Chicken.
Walkers Geschmack extends beyond core range to the Oven Baked rebrand.
The 45% Less Salt line is getting a makeover and rebranding to Walkers Lightly.
Social media reaction to the changes was mixed among Walkers enthusiasts online.
Consumer responses included nostalgia for past flavours like Builders' Breakfast and Cheese and Chive.
Walkers positions the brand around British ingredients and heritage.
The rebrand rollout starts in January across core ranges and new formats.

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