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technology1d ago
Mobility, Travel, Freedom. ICONIC Exhibition at the DRIVE. Volkswagen Group Forum Showcases Travel Icons
- The DRIVE. Volkswagen Group Forum in Berlin expands ICONIC with a new 'Travel' focus.
- More than 1.1 million visitors since the exhibition opened in 2024.
- Iconic vehicles and travel stories, from Beetle to Irene, anchor the display.
- The exhibition also compares past and present travel with the ID.BUZZ showcased alongside Irene.
- An interactive ‘ICONIC Destination’ map lets visitors share travel experiences.
- Exhibition runs Monday to Saturday, 10:00–19:00, in Berlin’s DRIVE. Forum.
- Admission to the ICONIC exhibition is free.
- The ICONIC project links travel to mobility's cultural and societal impact.
- The exhibition demonstrates travel as part of mobility history with historical and modern examples.
- The campaign shows social media engagement for the ICONIC concept.
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