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entertainment8h ago
Vivian Wilson, Alex Consani, and Fakemink Define Demna’s Next Generation of Gucci It Kids
- Gucci’s latest show spotlights a new digital-era cohort shaping the brand’s Primavera vision at Milan Fashion Week.
- The cast includes Vivian Wilson, Alex Consani, Nettspend, Fakemink, Amelia Gray, and more, alongside established icons.
- Demna frames Gucci as a living, restless entity evolving with its audience.
- The show follows digital-first releases like 'La Famiglia' and 'Generation Gucci' signaling a multimedia approach.
- The piece emphasizes Gen Z and Alpha’s influence on high fashion through online presence.
- Digital chatter mirrors fashion feedback, with young icons signaling trends via notifications on display.
- The article notes the blend of fresh faces and runway veterans at Gucci’s latest show.
- Demna’s message to Instagram framed Gucci as a living, evolving house.
- The article situates Gucci’s strategy within contemporary fashion media ecosystems and Runway coverage.
- Vogue identifies the digital-native cohort as the core of Gucci’s current direction.
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