8legs: Visa inc.

#1 out of 10.00%

Visa's Intelligent Commerce Connect Makes Agentic Shopping Simple

Visa expands Intelligent Commerce Connect (ICC) as a global on-ramp for agentic shopping, enabling secure, cross-network payments initiated by AI agents on behalf of users.
ICC acts as a neutral, token-vault-agnostic layer, supporting multiple protocols to prevent vendor lock-in while facilitating agent-driven transactions.
Pilot deployments are underway across Asia-Pacific, Europe, and the Middle East, with readiness work in Latin America and the Caribbean to test AI agent shopping.
The Trusted Agent Protocol differentiates legitimate AI agents from bots, forming a core security feature of the ICC framework.
Industry outlook anticipates AI agent-driven commerce to reach trillions in transaction value by 2030, signaling rapid growth and adaptation.
ICC is positioned within Visa's broader B2AI framework, spanning tokenization to authentication to enable secure agent-enabled commerce.
Visa frames ICC as the payments backbone for agentic commerce, enabling discovery of merchants and seamless checkout within AI platforms.
Enablers can process agentic transactions while Visa handles orchestration and PCI compliance, broadening the ecosystem for agent payments.
The new reference underscores governance and trust enhancements around AI shopping, aligning with human-verified curation and editorial integrity in coverage.

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