8legs: Vinted

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Gen Z is steering a rapid rise in the secondhand fashion market, outpacing firsthand growth through 2027.
Online resale is expected to grow 16% annually over the next two years, boosting overall market momentum.
The secondhand market is forecast to grow two to three times faster than the firsthand market through 2027.
Tariffs from the Trump administration are cited as a factor that helped bolster the U.S. secondhand market in 2025.
Gen Z shoppers are using platforms like eBay, Depop, Pickle, and Vinted to buy secondhand goods.
Value and individuality drive the popularity of vintage shopping among Gen Z.
The Business of Fashion and McKinsey provided the market growth forecast cited in the report.
Consumer surveys are being solicited to capture where shoppers prefer to buy in 2026.
Online marketplaces accounted for the majority of resale spending in 2024.
Gen Z’s resale trend is reshaping the fashion industry.

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