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entertainment9h ago
Vin Diesel to Write and Star in ‘Rock ‘Em Sock ‘Em Robots’ Movie
Variety.com and 2 more
- Vin Diesel expands his matinee-studio role by writing, producing, and starring in Mattel’s Rock 'Em Sock 'Em Robots, signaling a bold, auteur approach to the project.
- Diesel will also produce via One Race Films, underscoring a multi-faceted leadership role in development.
- Deadline confirms Diesel’s ongoing duties as star, writer, and producer, with Mattel Studios overseeing setup and executive supervision.
- Mattel Studios’ slate expansion after Barbie positions Rock 'Em Sock 'Em within a growing live-action universe, including Masters of the Universe and Matchbox.
- Diesel frames the project as a modern take on competition, strength, and compassion within the Mattel universe.
- Mattel Studios’ Robbie Brenner praises Diesel as a bold, cinematic storyteller whose Rock 'Em Sock 'Em vision aligns with the studio’s ethos.
- Deadline notes the live-action adaptation will feature the Red Rocker and Blue Bomber in Mattel’s oversight alongside Diesel’s One Race, signaling integrated leadership.
- The project has transitioned from Universal to Mattel Studios, signaling a strategic shift in development home for the adaptation.
- New coverage reinforces Diesel’s continued involvement as star, writer, and producer, highlighting a hands-on, multi-role development phase.
- Mattel’s strategy post-Barbie aims to broaden live-action offerings, with Rock 'Em Sock 'Em as part of a larger 2026-era lineup.
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