8legs: Vilnius pink soup fest

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Barbie-pink soup festival brings thousands to party in this historic Lithuanian town

Vilnius hosts a three-day Pink Soup Fest that drew tens of thousands of visitors to celebrate the iconic šaltibarščiai.
The event featured a synchronized Pink Break lunch with revelers sharing in the beet soup at long tables.
Organizers estimate more than 100,000 people would attend the festival over three days.
Over three metric tons of kefir, a key ingredient, were expected to be consumed during the festival.
The festival celebrated Lithuania’s summer culinary tradition of serving šaltibarščiai, the pink beet soup.
Vilnius transformed into a pink-themed destination with parades along the Neris River and pink-themed costumes.
Dovilė Aleksandravičienė of Go Vilnius said the festival helps Vilnius become a magnet for visitors and good food experiences.
Local teachers and families attended, with attendees noting growing international interest in the festival.
The festival aligned with Vilnius and Go Vilnius’ tourism strategy to boost international visitation.
The Pink Soup Fest became a cultural and tourism showcase for Vilnius amid Lithuania’s Baltic summer season.

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