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entertainment7h ago
‘Like a DVD in the present tense’: are we ready for film distribution via USB drives?
- Video StoreAge aims to redefine home viewing by selling indie films on USB drives, combining physical and digital utility.
- The model offers quarterly collections plus single films, aiming for a durable, owned copy rather than a revocable digital rental.
- Proponents say the approach counters the whims of streaming platforms by preserving ownership of a physical-like copy.
- Video StoreAge collaborates with film festivals, including Slamdance, to premiere titles before wider release.
- Cook frames the project as a response to streaming bloat, seeking a more intentional, human viewing experience.
- Video StoreAge seeks to balance festival acclaim with practical distribution rights by securing print rights and sharing profits with artists.
- The founder’s festival background influenced a programmatic approach to indie distribution that favors direct filmmaker relationships.
- The initiative positions USB-driven releases as a modern equivalent to curated physical media with a digital twist.
- The Guardian notes broader industry shift, with viewers seeking alternatives to mint streaming contracts and revocable digital purchases.
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