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entertainment14h ago
Versant Entertainment Boss on What’s Next for USA, E!, Oxygen and More Networks After NBCU Split: Procedurals, Live Events and Lots of Crime
- Versant outlines strategy for USA, E! and Oxygen after NBCUniversal spins them off into an independent company.
- Boreland says the networks will push hour-long procedurals and live events while growing the digital and FAST/AVOD platforms.
- Oxygen will continue true-crime programming, with new series like Killer Grannies and Love, Ted Bundy in development for 2026.
- E! will expand live awards coverage and digital content, potentially reimagining E! News for a broader audience.
- USA plans blue-sky dramas ‘Rainmaker’ and ‘Anna Pigeon’ to debut under Versant’s renewed scripted push.
- Versant expects the spin-off to unlock new content deals and licensing opportunities outside Peacock.
- CEO Mark Lazarus supports Versant’s focus on leveraging strong network brands rather than competing with streamers.
- Versant will emphasize content strategy for its digital properties, including FAST channels and the Fandango At Home service.
- Analyst David Joyce questions the rationale of the NBCU separation but expects continued investments in programming.
- Versant aims to retain ownership and potentially monetize a larger library across platforms after the split.
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