8legs: V10 entertainment

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V10 Entertainment To Handle Pay 1 & Downstream Sales On Ketchup Movies Including ‘Coyote Vs. Acme’

Ketchup Entertainment has tapped V10 Entertainment to handle pay-1 and downstream rights for its film slate, signaling a coordinated, global sales strategy.
Coyote vs. Acme, starring John Cena and Will Forte, remains a centerpiece of the slate with an August theatrical target after its Warner Bros. acquisition.
V10 will drive sales across Ketchup's entire library and attend the LA Screenings in May to propel deal-making.
Ketchup CEO Gareth West emphasizes a strategic focus on star-driven, commercial theatrical titles amid industry consolidation.
V10 President Carter Skeath and Co-Heads Samantha Cooper and Josh Vodnoy tout global distribution expansion as a key payoff of the partnership.
The deal positions V10 to maximize opportunities across every window amid a shifting studio landscape.
Ketchup's slate features Rolling Loud, a hip-hop festival-set comedy with Owen Wilson and Matt Rife, spotlighted in early slate examples.
The partnership follows Ketchup's broader roll-up activity and Clarion Capital-backed group acquisitions, situating V10 as a strategic conduit.
LA Screenings in May are positioned as a focal point to negotiate deals on Ketchup’s slate under the new distribution setup.
Deadline coverage underscored V10’s role in handling pay-1 and downstream sales for Ketchup’s movies, framing the arrangement as high-profile industry news.

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