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#1 out of 2

Brantley Gilbert partners with Hulk Hogan's Real American Beer to launch a non-alcoholic beer product.
Gilbert, sober for 14 years, emphasizes inclusivity for those who don’t drink alcohol.
Real American Beer ZERO is already on shelves as part of the product rollout.
Gilbert becomes an equity partner in Real American Beer.
The company plans to donate $1 per case to the USO.
Real American Beer founders cited Hulk Hogan's brand legacy and 2024 launch history.
The deal expands with a tie to Colby Covington as a partner in the broader venture.
The release aligns with Gilbert’s personal sobriety and party culture inclusivity.
The new product aims to keep the taste and culture of beer while accommodating non-drinkers.
The news underscores a broader trend in non-alcoholic craft beverages.

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#2 out of 2

Gilbert became an investor and equity partner in Real American Beer, joining the launch of Real American Beer ZERO.
Gilbert, who is 14 years sober, describes Real American Beer ZERO as fit for those who abstain from alcohol.
The brand donates $1 from each case to the USO to support active-duty service members and their families.
Gilbert emphasizes patriotism and giving back as core reasons for his involvement.
Gilbert discussed the origin of his partnership with Hogan-backed brands and his connection to Real American Beer.
Gilbert highlighted the brand’s patriotic branding as a good fit for his values and public image.
The conversation took place while Gilbert was on tour in Jacksonville.
The article notes the beer’s place in social settings like watching games or riding dirt roads.
A charitable angle is highlighted with a USO donation tied to every purchase.

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