8legs: Us department of agriculture

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Costco is selling wild amounts of protein as whey shortages loom

Costco is expanding its protein selection as whey shortages tighten the market and prices rise.
Costco CFO Gary Millerchip says members want value and quality, driving the protein push.
Kirkland Signature launched an ultra-filtered protein milk that executives say has taken off strongly.
Industry analyst Spins notes protein costs typically appear in shelf prices 12 to 18 months after changes.
US whey protein concentrate prices are rising due to high demand and tight inventories.
Shoppers are seeing protein in more Costco products and displays near cash registers.
The story notes GLP-1 drugs influence demand for nutrients like magnesium and fiber.
The USDA reports whey prices are rising as inventories remain tight.
Smaller brands may struggle to secure enough powder to compete with giants like Starbucks and Mars.
Costco members may not see price changes from higher protein costs immediately.

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