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Scientists create music that 'nudges' our brain into making alcohol taste better

A four-minute track was created to influence how Chancellor rum tastes when listened to during tasting.
Oxford professor Charles Spence helped craft the soundtrack using cross-modal research on how sound affects flavour perception.
The track translates the rum’s tasting notes into sound to enhance perceived sweetness and richness.
The project taps into ‘sonic seasoning,’ a field showing how audio frequencies can influence taste.
Clara Rodriguez collaborated on the track, blending Venezuelan musical heritage with luxury branding for the Chancellor rum.
The composition aims to connect Venezuelan origins with the rum’s storytelling through music.
Diplomático Chancellor’s global brand team supports the project as a fusion of craftsmanship and culture.
The music uses piano, cuatro and maracas to evoke tasting notes and sensory context.
The project was launched to celebrate a limited edition Diplom tico Chancellor rum.
The piece is titled ‘The Chancellor's Treasured Notes’ and integrates Venezuelan cultural motifs.
The science cited includes cross-modal perception studies linking audio to taste perception.

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