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'That name is taken': George Gervin challenging Caleb Williams attempt to trademark 'Iceman' nickname
- Gervin contests Caleb Williams' bid to trademark the 'Iceman' nickname, saying the name long belongs to him.
- Williams filed four trademark applications for the 'Iceman' nickname and related silhouette designs in March 2026.
- Gervin Interests LLC filed trademarks for 'Iceman' and 'Iceman 44' shortly after Williams’s filings.
- Gervin has used the nickname since 1979 and has long been associated with it in sports culture.
- The trademark process for Williams’ applications is expected to take 14 to 18 months.
- Williams says the nickname reflects his calm exterior and inner energy, aligning with his on-field persona.
- Gervin stresses he’s the authentic ‘Iceman’ in sports and plans to contest the trademark if granted.
- The dispute involves use for apparel and entertainment services and who can commercially own the ‘Iceman’ mark.
- Gervin plans to contest Williams’ trademark if it is granted, as per Barisano’s statements.
- Both parties are positioned to compete for the rights to use the nickname in commercial ventures.
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