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Inside Uniqlo’s Big American Ambitions
- Uniqlo plans new US store openings in Miami, Austin and Houston in fall 2026, expanding to more cities like Chicago and San Francisco.
- North America posted double‑digit revenue and profit growth in Q1 2026, but remains Uniqlo’s smallest region by revenue share.
- CEO Fuminori Adachi says the US is vital to Uniqlo’s growth and a key market for LifeWear expansion.
- Uniqlo aims to tailor offerings to diverse US markets, acknowledging differences by state and city.
- LifeWear products such as washable Knit Rib Pants and Bra Tops were developed from American customer feedback.
- Tariff impact was absorbed with only mild gross margin contraction after pricing adjustments and advertising.
- Adachi remains optimistic about UNIQLO’s next 20 years in the US and its role in global growth.
- US market share remains small against local brands like Gap and Abercrombie as cautious demand weighs on investors.
- Adachi highlights LifeWear’s appeal and ongoing expansion as U.S. consumer interest grows.
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