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business14h ago
Steph Curry Parts Ways with Under Armour, Where NBA Star Could Land Next Shoe Contract
Bleacherreport.com and 10 more
- Curry Brand, launched in 2020, is free to find a new retail partner and move independently from Under Armour.
- "Now we wait to see what’s next" as Curry’s departure raises questions about how his brand will be carried by a future partner and reshape sneaker ownership dynamics.
- Nike, the giant that once undervalued Curry's potential in 2013, now looms as the frontrunner to reclaim its prodigal son in a poetic redux.
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