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sports1d ago
How Dana White Took the UFC From the Fringes to the White House
- White plans a historic UFC event on the South Lawn of the White House to mark America’s 250th birthday amid security and weather challenges.
- Paramount’s $7.7 billion seven-year deal expanded UFC rights and moved beyond pay-per-view.
- White’s collaboration with Trump includes invitations and strategic planning for a high-profile political-sport crossover.
- White says the event could broaden the UFC’s audience beyond traditional venues and demographics.
- White asserts a masculine, no-nonsense brand as central to UFC’s growth and public image.
- White’s leadership helped the UFC grow to a multi-billion-dollar operation with global reach.
- Trump lauds White as a pivotal figure, highlighting a long friendship and professional collaboration.
- The event will feature a mix of American and international fighters with a focus on broad appeal.
- The production plan includes major logistical feats, like a large canopy and temporary seating on the South Lawn.
- White acknowledges possible losses on the event but frames it as historic marketing.
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